U.S. Department of Energy Energy Efficiency and Renewable Energy

Market and Launch Property-Assessed Clean Energy Financing Program

The final step in launching a commercial property-assessed clean energy (PACE) financing program is to create a marketing and outreach plan.

Program marketing and outreach should focus on educating property owners on both the energy-related benefits, such as saving money and reducing greenhouse gas emissions, and the non-energy benefits, such as improving occupants’ health and comfort, all of which are the result of energy efficiency and renewable energy improvements in commercial buildings.

Property owners should be advised on the estimated costs and savings of installing efficiency measures or renewable energy under the commercial PACE program. A local government-sponsored PACE program should be rolled out with as much detail as possible on the costs of financing improvements and the availability of funds through the grantee’s PACE program.