U.S. Department of Energy Energy Efficiency and Renewable Energy

Smart Solar Marketing Strategies: Clean Energy State Program Guide

The report, based on recent research, informs states on how they can act more like retail marketers to establish the financial and energy value of solar technology for the consumer. According to the new solar marketing report, use of effective marketing strategies is the key to attracting new customers to solar and bringing this smart technology into the mainstream.

Date
August, 2009
Topic
Audience
Resource Type
Resource Source
SmartPower