Power to Change laid out a plan for continuous improvement in sustainability practices. The plan outlined key action areas, including municipal energy reduction, and updates are transmitted through the Office of Sustainability’s web-based newsletter. The Office of Sustainability is gearing up for a refresh of the Power to Change plan that will be introduced in the fall of 2012.

Public Partners – City of Atlanta; U.S. Department of Energy; White House Council for Environmental Quality; General Services Administration; the Georgia Environmental Finance Authority; Fulton County

Private and Non-Profit Partners – Private and non-profit partners provided the Atlanta Better Buildings Challenge participants with a free energy and water assessment, energy efficiency implementation technical assistance, a streamlined means for sharing their energy data, and education and training opportunities. Atlanta also utilized its private and non-profit partners to market the initiative. For example, Central Atlanta Progress and the Atlanta Downtown Improvement District created a Newsletter Signup page on their website where interested parties could sign up to receive monthly newsletters and future notices about the Atlanta Better Buildings Challenge.

Service Providers - Atlanta is working to lower transaction costs and simplify the delivery of energy services by connecting owners and managers with energy service providers. This streamlined approach will provide a clear pathway for building participants to pursue energy efficiency projects and will reduce the overhead costs for building owners.

Sponsorships – Atlanta attracted sponsorships from organizations offering financial and in-kind services support. Atlanta provided potential sponsors with a sponsorship proposal that explained the Atlanta Better Buildings Challenge, listed the participating local building owners, outlined the initiative’s communication channels and audience reach, and presented sponsorship levels and benefits.

Convening Meetings – Atlanta held monthly Steering Committee Meetings that focused on program development and also provided a forum for subcommittees to report on their activities. The subcommittees, made up of individuals from partner organizations, tackled various components of the Atlanta Better Buildings Challenge including: marketing/branding, technical/benchmarking, ESCOs/utilities, finance, and education/training. In addition, Atlanta held quarterly Orientation Meetings for participants in the Atlanta Better Buildings Challenge initiative as well as various other events to connect vendors and property owners.

Website – Atlanta has a website dedicated to the Atlanta Better Buildings Challenge that provides information about the initiative as well as a list of resources, events, and projects.

Marketing Materials – In addition to a logo, Atlanta created an information package available on their Atlanta Better Buildings Challenge website that provides a number of helpful documents for interested participants including: an introduction letter, a program overview, a sample audit, a commitment agreement form, and a power and water billing history release form.

Public Relations Materials – The Atlanta Better Buildings Challenge website features a dedicated media tab that includes a press kit, recent news stories and press releases, and audio and video broadcasts about the initiative.

Access to Data – Through the Atlanta Better Buildings Challenge, the City partnered with Georgia Power to streamline the sharing of participant energy data and worked with the City of Atlanta Department of Watershed Management to gain automatic access to facility-level water consumption.

Data Tracking and Performance Measurement – Atlanta utilized Portfolio Manager to track and benchmark participating buildings’ adjusted energy use intensity (EUI) data and partnered with a local university to assist building owners with collecting data inputs for Portfolio Manager. In addition, the Atlanta Better Buildings Challenge participants were provided access to software that automatically fed energy data into Portfolio Manager so that they did not have to continue manual data entry after their buildings had been benchmarked.

Data Display – Atlanta developed a public facing dashboard on the Atlanta Better Buildings Challenge website that displays aggregated EUI data and real time progress against program milestones. If participants agree to share their energy usage data publicly, the website will highlight building-level EUI improvements.

Implementation Assistance – Georgia Power, AGL Resources, and Southface provided energy efficiency implementation technical assistance to help participants identify opportunities and achieve their pledge. Technical specialists provided tools, such as a free targeted energy and water building assessment, to facilitate decisions on efficiency measures or cost/benefits. If a participating building owner had already completed an energy audit on their building, the Atlanta Better Buildings Challenge team was available to review the results, provide detail on the identified energy conservation options, and provide recommendations for project implementation. This information could then be easily shared with key decision makers during the project proposal process. In addition, the Atlanta Better Buildings Challenge team of energy specialists and utility representatives helped building managers make the business case for energy upgrades.

Training – Atlanta is providing educational resources for building owners, managers, and operators. Training topics include benchmarking with Portfolio Manager, utility incentives and financing opportunities, monthly lunch and learns on energy and water efficiency technologies and best practices, “LEED for Existing Buildings: Operations and Maintenance Workshop” provided by U.S. Green Building Council of Georgia, and scholarships for participants to use to pursue other relevant educational training programs not offered through the Atlanta Better Buildings Challenge.

Creating a Marketplace – The City is currently pursuing a performance contract to finance public building retrofit projects, and community participants will have access to financing options.

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